THIS WEEK IN HIGH-YIELD TOURISM #9
Bermuda. Singapore. Belize. Vietnam.
What are this week's Top 5 Talking Points in the fast-evolving world of High-Yield Tourism?
“Destinations pour millions into campaigns to attract visitors, promote experiences, boost revenue and enhance global recognition. However, the persistent challenge of proving the return on investment (ROI) of tourism marketing remains.”
➡️ Are your marketing efforts driving long-term benefits? Read Gerrit Kruger’s new article, The High-Yield Tourism Game Plan: https://www.highyieldtourism.com/maximizing-tourism-marketing-roi-proving-value-and-driving-growth/
“Tourism boards need to be forensic in their forward planning. A good example is the methodology underpinning Singapore's concert tourism strategy over the past two years. It is brilliant!”
➡️ The South East Asia Travel Show analyses Singapore’s evolving approach to hosting A-list concerts to boost hotel revenue: Listen here: https://open.spotify.com/episode/2ZxnE4Vu2W4E5umYSEKDkl
“Is the Digital Nomad visa boom receding? With the shuttering of the Work From Bermuda programme, there's speculation more governments will roll back their remote worker visa schemes.”
➡️ Bermuda’s case may be exceptional, but digital nomad schemes have delivered variable post-Covid results for governments: Read more here: https://www.royalgazette.com/general/news/article/20250226/government-closes-digital-nomad-worker-scheme/ and here: https://www.linkedin.com/feed/update/urn:li:activity:7310487883541368832/
“Efforts are underway in Belize to attract higher-yield tourists. Initiatives to strengthen eco-tourism, community tourism, and wellness offerings are gaining momentum.”
➡️ Read a detailed summary of Belize’s tourism strategy here: https://www.travelandtourworld.com/news/article/why-belize-economy-soars-with-7-1-per-cent-growth-in-q4-2024-boosting-travel-industry-in-central-america-latest-report-you-need-to-know/
“Can Vietnam develop South East Asia’s most-ambitious high-speed rail network to boost economic growth and advance high-yield tourism?”
➡️ Read Gary Bowerman’s take on Vietnam’s plans to build a national bullet train system to accelerate growth in one of Asia’s most dynamic economies: https://asiatravelreset.substack.com/p/issue-179-vietnam-fast-tracks-high
Read our past newletters
THIS WEEK IN HIGH-YIELD TOURISM #8
THIS WEEK IN HIGH-YIELD TOURISM #7
