THIS WEEK IN HIGH-YIELD TOURISM #8
Thailand. Rwanda. Macau. Dubai. Singapore.
What are this week's Top 5 Talking Points in the fast-evolving world of High-Yield Tourism?
“Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and promoted as proof of success. But the real question is: how much tourism revenue stays in the local economy and benefits the people who live there?”
Despite increasing visitor numbers, local communities often see minimal economic gains.
➡️ Read Gerrit Kruger‘s new article: Maximizing Tourism Revenue: Ensuring Local Communities Benefit: https://www.highyieldtourism.com/maximizing-tourism-revenue-ensuring-local-communities-benefit/
What is 'Less Bad Travel'? How does it differ from staple travel industry terms, like responsible tourism? And has sustainable tourism 'been bankrupted'?
Bali-based Stuart McDonald, founder of Travelfish, joins The South East Asia Travel Show to discuss the tricky paths ahead for low-impact travel.
➡️ Listen here: https://open.spotify.com/episode/5lUxUKHRHscwVzIghTIS2W
➡️ Read a summary here: https://asiatravelreset.substack.com/p/issue-178-the-term-sustainable-tourism
“Live-streaming concerts in hashtag#Macau can improve the destination’s image, and influence future travel intentions.”
Concert tourism is a hot topic in Asia as tickets go on sale for Lady Gaga’s region-exclusive shows in Singapore. But can live-stream fans watching from home boost engagement with a destination?
➡️ Read this interesting study in Macau by Glenn McCartney and Bobo Lee revealing live-streamers can develop positive emotions about a concert destination: https://www.macaubusiness.com/special-report-how-about-watching-the-show-online/
“South Africa was one of Rwanda’s biggest markets and inbound visitors are high-yield, spending an average of $4,000-$5,000 per person, with an average length of stay at seven days.”
➡️ Read Beyond gorillas: Rwanda and its pursuit of high value, low impact tourism: https://www.webintravel.com/beyond-gorillas-rwanda-and-its-pursuit-of-high-value-low-impact-tourism/
Hot off the press… High-Yield Tourism’s Gary Bowerman will be onstage for the Global Market Insights: APAC panel at the Arabian Travel Market in Dubai, 28 April-1 May.
Gary will join Prudence Grace Lai, Consultant, Euromonitor International, Alhasan Aldabbagh, President of Asia Pacific Markets, Saudi Tourism Authority; Boon Sian Chai, Managing Director, International Markets, Trip.com Group, and Mingjie Wang, Chief Correspondent, China Daily.
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THIS WEEK IN HIGH-YIELD TOURISM #8
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