Media, Conferences & Articles

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Breaking Free from Quick-Win Pressures in Tourism

Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians, stakeholders, and even the public often demand quick visitor numbers and revenue boosts, expecting short-term success. Whether through increased arrivals or seasonal surges, the goal is clear – generate revenue fast. However, this approach can be short-sighted, as it often overlooks the importance of long-term economic sustainability and community well-being. Tourism boards and destination managers may feel compelled to focus on what’s immediately measurable – such as visitor arrivals and short-term revenue generation. However, this short-term thinking often sacrifices the broader, long-term vision necessary to build a resilient, diversified, and sustainable tourism economy. A successful high-season period or an influx of budget travelers can create an illusion of success, which is rarely sustainable in the long run. Relying on high-volume,

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Article

The Tourism Outlook between Australia, South East Asia, China and India

High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research

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Media Appearance

Gary Bowerman on How IVT Could Change Tourism

Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how

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Media Appearances

Newsletter

Episode 5

Episode 5: High Yield Tourism Podcast We explore strategies and practices that empower local communities, preserve cultural heritage, and ensure that tourism delivers positive outcomes for both visitors and local

Issue 1: Asia Trends Report

Issue 1: Asia Trends Report DOWNLOAD High-Yield Tourism 68 Circular Road #02-01 Singapore 049422 Email: hello@highyieldtourism.com   © Chameleon Strategies Terms of Use Cookie Policy Privacy Policy

Episode 1

Episode 1: High Yield Tourism Podcast What is High-Yield Tourism, Any Why Does it Matter? With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels:

Episode 2

Episode 2: High Yield Tourism Podcast Applying High-Yield Tourism to Dynamic Asian Markets With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels: Podchaser Amazon

Episode 3

Episode 3: High Yield Tourism Podcast Impressions from Travel & Tourism Conferences With: Gary Bowerman Dr Jens Thraenhart Listen to it now on your favourite podcast channels: Podchaser Amazon Music

Episode 4

Episode 4: High Yield Tourism Podcast Impressions from the UN Tourism Commission Meetings for Asia and the Pacific, and the 1st Regional Asia Gastronomy Tourism Forum in, Cebu / Philippines

Asia’s rail tourism renaissance

Asia’s rail tourism renaissance June 2024: The proliferation of high-speed railway routes and themed rail packages across Asia is driving an exciting revolution of train travel – and shaping new

North East Asia: Growth & Recovery

North East Asia: Growth & Recovery May 2024: China. Japan. South Korea. Hong Kong. Taiwan. Rewind to 2019, and these inter-connected air markets shared dynamic travel flows. Then came the

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