Media, Conferences & Articles

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Breaking Free from Quick-Win Pressures in Tourism

Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians, stakeholders, and even the public often demand quick visitor numbers and revenue boosts, expecting short-term success. Whether through increased arrivals or seasonal surges, the goal is clear – generate revenue fast. However, this approach can be short-sighted, as it often overlooks the importance of long-term economic sustainability and community well-being. Tourism boards and destination managers may feel compelled to focus on what’s immediately measurable – such as visitor arrivals and short-term revenue generation. However, this short-term thinking often sacrifices the broader, long-term vision necessary to build a resilient, diversified, and sustainable tourism economy. A successful high-season period or an influx of budget travelers can create an illusion of success, which is rarely sustainable in the long run. Relying on high-volume,

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Article

The Tourism Outlook between Australia, South East Asia, China and India

High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research

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Media Appearance

Gary Bowerman on How IVT Could Change Tourism

Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how

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Media Appearances

Newsletter

Episode 2 – Transcript

Transcript of Episode 2 Applying High-Yield Tourism to Dynamic Asian Markets With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the second episode of the

Episode 1 – Transcript

Transcript of Episode 1 What is High-Yield Tourism, Any Why Does it Matter? With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the first High

Episode 8 – Transcript

Transcript of Episode 8 Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more closely at

Episode 8

Episode 8: High Yield Tourism Podcast Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more

Episode 7

Episode 7: High Yield Tourism Podcast Jens and Raj explore concepts of Lifetime Experiences, Narrative Storytelling and Spiritual Adventure in the magnificent mountain nation of Nepal. With: Gary Bowerman Dr

Episode 6

Episode 6: High Yield Tourism Podcast We discuss Alberta’s transition from a marketing-focused organization to a holistic destination management approach, emphasizing tourism’s role in economic diversification. With: Gary Bowerman Dr

Visit Malaysia 2026: What Do Tourists Want?

Visit Malaysia 2026: What Do Tourists Want? Malaysia comfortably ranks 2nd for tourist arrivals in South East Asia, after Thailand. In the 28 months since reopening, strengthening visitor numbers have

Chinese EVs Take on Global Tourism

Chinese EVs Take on Global Tourism The capacity of Chinese EV makers to produce high-spec cars at low cost is disrupting the automobile industry and geopolitics. As the world debates

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