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The High-Yield Tourism Game Plan: Unlocking Sustainable Growth
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth The Challenge: No Clear Strategy for High-Yield Tourism High-yield tourism has emerged as a vital strategy for destinations around the world, offering a promising future. As global tourism continues to evolve, there is a growing recognition that attracting high-value visitors – those who stay longer, spend more, and engage with the local culture – can provide a more sustainable and profitable future for tourism sectors. However, many destinations are still struggling to define and implement a clear, high-yield tourism strategy. The key to unlocking sustainable growth lies in shifting the focus from high volumes of visitors to targeting travelers who offer the most significant economic value. This shift is becoming increasingly evident, and understanding visitor preferences is the cornerstone of this transition. However, many tourism boards and businesses have yet to fully embrace the nuances of high-yield tourism, hindering their ability to
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social
Maximizing Tourism Revenue: Ensuring Local Communities Benefit
Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia),
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated
Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how
Media Appearances
Newsletter
Episode 8
Episode 8: High Yield Tourism Podcast Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more
Episode 7
Episode 7: High Yield Tourism Podcast Jens and Raj explore concepts of Lifetime Experiences, Narrative Storytelling and Spiritual Adventure in the magnificent mountain nation of Nepal. With: Gary Bowerman Dr
Episode 6
Episode 6: High Yield Tourism Podcast We discuss Alberta’s transition from a marketing-focused organization to a holistic destination management approach, emphasizing tourism’s role in economic diversification. With: Gary Bowerman Dr
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart
The Meaning of High Yield Tourism According to Dr. Jens Thraenhart From eturbonews.com Tourism Hero Dr. Jens Thraenhart is up to a new beginning, which is the continuation of what
Why Thailand is Making it Easier for Travelers to Stay Longer
Why Thailand is Making it Easier for Travelers to Stay Longer Why would a country that attracted more than 20 million visitors in the first seven months of 2024 want
Visit Malaysia 2026: What Do Tourists Want?
Visit Malaysia 2026: What Do Tourists Want? Malaysia comfortably ranks 2nd for tourist arrivals in South East Asia, after Thailand. In the 28 months since reopening, strengthening visitor numbers have
Chinese EVs Take on Global Tourism
Chinese EVs Take on Global Tourism The capacity of Chinese EV makers to produce high-spec cars at low cost is disrupting the automobile industry and geopolitics. As the world debates
Episode 5
Episode 5: High Yield Tourism Podcast We explore strategies and practices that empower local communities, preserve cultural heritage, and ensure that tourism delivers positive outcomes for both visitors and local
Can gastronomy tourism be a recipe for economic growth
Can gastronomy tourism be a recipe for economic growth July 2024: Food cultures are integral to destination marketing across Asia. From Thailand to Japan, South Korea to Indonesia and China
Issue 1: Asia Trends Report
Issue 1: Asia Trends Report DOWNLOAD High-Yield Tourism 68 Circular Road #02-01 Singapore 049422 Email: hello@highyieldtourism.com © Chameleon Strategies Terms of Use Cookie Policy Privacy Policy
