Media, Conferences & Articles
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The High-Yield Tourism Game Plan: Unlocking Sustainable Growth
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth The Challenge: No Clear Strategy for High-Yield Tourism High-yield tourism has emerged as a vital strategy for destinations around the world, offering a promising future. As global tourism continues to evolve, there is a growing recognition that attracting high-value visitors – those who stay longer, spend more, and engage with the local culture – can provide a more sustainable and profitable future for tourism sectors. However, many destinations are still struggling to define and implement a clear, high-yield tourism strategy. The key to unlocking sustainable growth lies in shifting the focus from high volumes of visitors to targeting travelers who offer the most significant economic value. This shift is becoming increasingly evident, and understanding visitor preferences is the cornerstone of this transition. However, many tourism boards and businesses have yet to fully embrace the nuances of high-yield tourism, hindering their ability to
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social
Maximizing Tourism Revenue: Ensuring Local Communities Benefit
Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia),
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield
The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated
Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how
Media Appearances
Newsletter
Episode 9 – Transcript
Transcript of Episode 9 Discover how Australia is reimagining its visitor economy in a post-pandemic world, with fascinating insights from Austrade’s Samantha Palmer. From the unexpected silver lining of Australians
Episode 9
Episode 9: High Yield Tourism Podcast Discover how Australia is reimagining its visitor economy in a post-pandemic world, with fascinating insights from Austrade’s Samantha Palmer. From the unexpected silver lining
Episode 7 – Transcript
Transcript of Episode 7 Jens and Raj explore concepts of Lifetime Experiences, Narrative Storytelling and Spiritual Adventure in the magnificent mountain nation of Nepal. With: Gary Bowerman Dr Jens Thraenhart
Episode 5 – Transcript
Transcript of Episode 5 We explore strategies and practices that empower local communities, preserve cultural heritage, and ensure that tourism delivers positive outcomes for both visitors and local populations. With:
Episode 6 – Transcript
Transcript of Episode 6 We discuss Alberta’s transition from a marketing-focused organization to a holistic destination management approach, emphasizing tourism’s role in economic diversification. With: Gary Bowerman Dr Jens Thraenhart
Episode 4 – Transcript
Transcript of Episode 4 Impressions from the UN Tourism Commission Meetings for Asia and the Pacific, and the 1st Regional Asia Gastronomy Tourism Forum in, Cebu / Philippines With: Gary
Episode 3 – Transcript
Transcript of Episode 3 Impressions from Travel & Tourism Conferences With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to episode three of the High-Yield Tourism
Episode 2 – Transcript
Transcript of Episode 2 Applying High-Yield Tourism to Dynamic Asian Markets With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the second episode of the
Episode 1 – Transcript
Transcript of Episode 1 What is High-Yield Tourism, Any Why Does it Matter? With: Gary Bowerman Dr Jens Thraenhart Transcript Hello, I’m Gary Bowerman, and welcome to the first High
Episode 8 – Transcript
Transcript of Episode 8 Is High-Yield Tourism luxury tourism in disguise? It’s a question we get asked quite often. To answer it effectively, we need to look more closely at
