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Breaking Free from Quick-Win Pressures in Tourism

Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians, stakeholders, and even the public often demand quick visitor numbers and revenue boosts, expecting short-term success. Whether through increased arrivals or seasonal surges, the goal is clear – generate revenue fast. However, this approach can be short-sighted, as it often overlooks the importance of long-term economic sustainability and community well-being. Tourism boards and destination managers may feel compelled to focus on what’s immediately measurable – such as visitor arrivals and short-term revenue generation. However, this short-term thinking often sacrifices the broader, long-term vision necessary to build a resilient, diversified, and sustainable tourism economy. A successful high-season period or an influx of budget travelers can create an illusion of success, which is rarely sustainable in the long run. Relying on high-volume,

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Article

The Tourism Outlook between Australia, South East Asia, China and India

High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research

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Media Appearance

Gary Bowerman on How IVT Could Change Tourism

Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how

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Media Appearances

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More About Dr Jens Thraenhart

In an era where destinations compete for visitors, the true competitive advantage lies not in volume but in value creation. High-Yield Tourism isn’t just a concept—it’s a proven economic driver that

More About Gerrit Kruger

More than 20 years of experience in branding, marketing, and customer relationship management in the services and hospitality industry. Bachelor’s in International Management, Marketing, and Tourism at the International University

Gary Bowerman on How IVT Could Change Tourism

Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual

Episode 11

Episode 11: High Yield Tourism Podcast Thailand’s Tourism Revolution: From Mass Market to High-Value Experiences Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food,

Episode 11 – Transcript

Transcript of Episode 11 Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food, fashion, festivals, fight (Muay Thai), and film. Former Deputy Governor of

Episode 10 – Transcript

Transcript of Episode 10 The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome Fazal Bahardeen,

Episode 10

Episode 10: High Yield Tourism Podcast The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome

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