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Breaking Free from Quick-Win Pressures in Tourism
Breaking Free from Quick-Win Pressures in Tourism The Challenge: Short-Term Pressures vs. Long-Term Gains In the tourism industry, destinations are constantly grappling with the pressure to deliver immediate results. Politicians, stakeholders, and even the public often demand quick visitor numbers and revenue boosts, expecting short-term success. Whether through increased arrivals or seasonal surges, the goal is clear – generate revenue fast. However, this approach can be short-sighted, as it often overlooks the importance of long-term economic sustainability and community well-being. Tourism boards and destination managers may feel compelled to focus on what’s immediately measurable – such as visitor arrivals and short-term revenue generation. However, this short-term thinking often sacrifices the broader, long-term vision necessary to build a resilient, diversified, and sustainable tourism economy. A successful high-season period or an influx of budget travelers can create an illusion of success, which is rarely sustainable in the long run. Relying on high-volume,

Unlocking High-Yield Tourism: The Power of Smart Segmentation
Unlocking High-Yield Tourism: The Power of Smart Segmentation The Challenge: Sub-Par Segmentation in Tourism Many destinations pour substantial resources into marketing, aiming to boost visitor numbers. However, despite this investment,

Rethinking Your Tourism Partner Network for High-Yield Growth
Rethinking Your Tourism Partner Network for High-Yield Growth Are Your Travel Partners Delivering High-Value Visitors? Many destinations rely on traditional travel agents and OTAs to boost visitor numbers. While these

The High-Yield Tourism Game Plan: Unlocking Sustainable Growth
The High-Yield Tourism Game Plan: Unlocking Sustainable Growth The Challenge: No Clear Strategy for High-Yield Tourism High-yield tourism has emerged as a vital strategy for destinations around the world, offering

Maximizing Tourism Marketing ROI: Proving Value and Driving Growth
Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social

Maximizing Tourism Revenue: Ensuring Local Communities Benefit
Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and

The Tourism Outlook between Australia, South East Asia, China and India
High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research

From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies
From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated

Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual Tourism (IVT) in reshaping travel planning and experiences. He was joined by host Richard Bradbury, and together they explored how
Media Appearances
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High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience
High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield

More About Dr Jens Thraenhart
In an era where destinations compete for visitors, the true competitive advantage lies not in volume but in value creation. High-Yield Tourism isn’t just a concept—it’s a proven economic driver that

More About Gerrit Kruger
More than 20 years of experience in branding, marketing, and customer relationship management in the services and hospitality industry. Bachelor’s in International Management, Marketing, and Tourism at the International University

Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth
Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth Let us explore the central themes of cultural stewardship and community engagement in tourism. Their relationship with high-yield approaches was discussed

Gary Bowerman on How IVT Could Change Tourism
Gary Bowerman on How IVT Could Change Tourism In a recent interview on BFM 89.9’s Enterprise Explores, Gary Bowerman, co-founder of High-Yield Tourism, discussed the transformative potential of Interactive Virtual

Gary Bowerman on the Future of Smart Travel on TaiwanPlus
Gary Bowerman on the Future of Smart Travel on TaiwanPlus In his appearance on TaiwanPlus’s Connected, Gary Bowerman, co-founder of High-Yield Tourism, shared valuable insights on the future of travel

Episode 11
Episode 11: High Yield Tourism Podcast Thailand’s Tourism Revolution: From Mass Market to High-Value Experiences Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food,

Episode 11 – Transcript
Transcript of Episode 11 Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food, fashion, festivals, fight (Muay Thai), and film. Former Deputy Governor of

Episode 10 – Transcript
Transcript of Episode 10 The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome Fazal Bahardeen,

Episode 10
Episode 10: High Yield Tourism Podcast The multi-segmented Muslim travel market is rapidly growing and diversifying – and becoming increasingly influential in global tourism. This week, Gary and Jens welcome