A quarterly review of key developments in High-Yield Tourism, combining detailed updates with practical takeaways to inform marketing strategies.

The High-Yield Tourism Reports explore the intriguing ways experiential tourism is evolving. In the pursuit of economic recovery from the pandemic, many destinations and tourism businesses focused on regaining pre-COVID visitor numbers and revenues. The honeymoon growth period is now ending, and competition to attract tourists is intensifying.

To achieve balanced and sustainable growth, the tourism industry must innovate to attract high-yield travelers. This crucial yet often overlooked segment is lifestyle-oriented, contributes more per capita to the local economy, and supports the development of higher quality services and infrastructure.