High-Yield Tourism Playbook
What is a High-Yield Tourism Playbook?
A Tourism Playbook is a results-oriented toolkit providing actionable strategies enabling destinations and travel brands to optimize high-yield visitors from a specific inbound market.
Each Playbook shows marketers how to refine their destination’s appeal specifically for these high-value visitors. We custom-create a roadmap to attract tourists that add value throughout the economy and who respect the integrity of cultural and natural assets. These engaged advocates influence like-minded visitors generating priceless referrals.
A Tourism Playbook provides a suite of specially created data-driven tools that unlock the value of your selected high-yield visitor market.
We carefully analyze the travel motivations, consumer trends, niche segments, cultural nuances, spending habits and preferred experiences of your chosen visitor market. Our proprietary Why? What? How? framework provides step-by-step guidance to help you tailor profitable, inclusive and socially balanced strategies targeting high-yield visitors.
How does your destination benefit?
Your customized suite of high-yield marketing tools and a strategy plan is created from bespoke-researched market data and digital marketing analysis.
We partner with global travel and tourism information providers with deep knowledge, experience, and insights into specific high-yield visitor markets. We curate the applicable information to drive competitive advantages and enhance the value of tourism.
We also offer an online presentation to introduce the Tourism Playbook benefits to your team.
How is a High-Yield Tourism Playbook created?
Achieve profitable and balanced tourism growth
To create your customized Tourism Playbook, we analyze the destination’s current tourism strategy and campaigns and government policies and initiatives to develop tourism and the economy. We also assess the existing and forward-booked travel flows from the source markets.
We bring together our customized data insights, market knowledge and real-time research on the ground to identify areas where a High-Yield Tourism strategy would deliver profitable outcomes. The Tourism Playbook becomes a unique and highly targeted toolkit for you to reach and engage with high-yield visitors from the selected source market.
Three Steps to High-Yield Tourism Success
A Tourism Playbook is a comprehensive suite of tools and data-based insights that unlocks the full value of high-yield markets. Here is our three-step approach:
STEP 1
WHY?
High-yield visitors are a highly prized but often overlooked market segment. They balance their accommodation choices, travel plans and in-destination spending to engage with the peoples, cultures and cuisines of the places they visit. Step 1 uses bespoke data and research to build nuanced, value-driven portraits of high-yield visitor inspirations and behavios from your chosen market.
STEP 2
WHAT?
We set out the tactical underpinnings of each high-yield market and explain which niche travel and consumer segments are most relevant and profitable. This gives you a detailed understanding of cultural nuances, spending habits, seasonal influences, and preferred experiences that drive high-yield traveler actions.
STEP 3
HOW?
Having set out why high-yield tourists add value, and what are the positive benefits, we create a customized strategic plan. This blueprint is exclusive to you. It guides you through the processes of attracting and engaging high-yield travelers from your identified market – and incentivize them to spend, share, and return for leisure or business.
High-Yield Tourism
68 Circular Road #02-01
Singapore 049422
Email: hello@highyieldtourism.com
Sign-up to receive updates about High-Yield Tourism, industry news, and reports.
