- More than 20 years of experience in branding, marketing, and customer relationship management in the services and hospitality industry.
- Bachelor’s in International Management, Marketing, and Tourism at the International University in Germany and the Nanyang Technological University in Singapore,
- Started his career at the Singapore Tourism Board. Working with the MICE (Meetings, Incentives, Conventions, and Exhibitions) division, he engaged local and international organizations to attract global events to Singapore.
- Experienced in marketing, CRM, and business development, in various roles amongst them with the Suntec International Convention and Exhibition Centre, and as the Deputy Director of the German Association of Small and Medium-sized Enterprises Representative office in Southeast Asia.
- Founder of Studio DMB in Singapore and Germany to support the tourism and hospitality sector in branding, marketing, and customer engagement.
- Former head of Branding and Loyalty Marketing for Dusit Hotels & Resorts
- Led various other projects in the hospitality industry in Canada, Cambodia, China, Germany, Indonesia, Myanmar, Laos, Singapore, Thailand, and Vietnam.
