The 4th High-Yield Tourism Podcast, hosted by Mr GaryBowerman and Dr Jens Thraenhart, focus on their recent attendance at the UN Tourism Gastronomy Tourism Forum for Asia and the Pacific and the annual UN Tourism Commission meetings for East Asia and the Pacific and South Asia, held in Cebu, Philippines. The key topics covered include The inaugural Gastronomy Tourism Forum, which aimed to promote food tourism as a driver for sustainable development and high-yield tourism in the region. Statistics highlighting the importance of food tourism for travellers were presented, and the event featured celebrity chefs showcasing local cuisines from across the Philippines. The UN Tourism Commission meetings, where Philippine President Ferdinand Marcos Jr. delivered a keynote speech emphasising the government’s vision to position tourism as a pillar of the national economy and drive socio-economic development through improved connectivity, investment, and job creation.Discussions around the challenges faced by the region in terms of human capital development and, the need for capacity building and training in the tourism and hospitality sectors to deliver high-quality experiences and attract high-yield travellers. The introduction of a ‘Cebu Call to action’ on gastronomy tourism, which outlined 12 points to foster sustainable development through food tourism, including governance mechanisms, cross-sector cooperation, support for small businesses and local producers, and the promotion of culinary identities. The launch of the first quarterly’ High-Yield Tourism Asia Trends’ report received positive responses from delegates. It sparked discussions about attracting high-yield travellers through targeted marketing strategies and experience development. Overall, the event highlighted the region’s efforts to leverage food tourism as a driver for sustainable economic growth while addressing challenges related to human capital, capacity building, and attracting high-value travellers through targeted strategies and product development.