Can gastronomy tourism be a recipe for economic growth

July 2024: Food cultures are integral to destination marketing across Asia. From Thailand to Japan, South Korea to Indonesia and China to Singapore, social media strategies aim to create culinary competitive advantages, while experiential innovation in the dining sector is strong. Recently, the Philippines set out its “strategic road map” for gastronomy tourism to help “attract more tourists, more investments and more visitor receipts to stimulate economic growth.”

But beyond sating the restless palates of visitors, existential issues, such as food security, protecting biodiversity, resource allocation and fair pricing for farmers, are gaining urgency. Seasonal patterns of food production and tourism will alter as climate impacts intensify.

So what happens next?

Read Gary Bowerman’s article, Can gastronomy tourism be a recipe for economic growth?, for the Asia Media Centre:

https://www.asiamediacentre.org.nz/features/can-gastronomy-tourism-be-a-recipe-for-economic-growth/