Maximizing Tourism Marketing ROI: Proving Value and Driving Growth

Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social media ads to influencer partnerships, all in a bid to attract visitors, boost revenue, and enhance global recognition. However, the persistent challenge of proving the […]

Maximizing Tourism Revenue: Ensuring Local Communities Benefit

Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and promoted as proof of success. But the real question is: how much of that tourism revenue stays in the local economy and benefits the people […]

The Tourism Outlook between Australia, South East Asia, China and India

High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett Tyler-Parker, Director of Analysis & Insights at Tourism Research Australia (part of AusTrade), discussed […]

From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies

From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some form of tourist levy. Stated reasons vary, ranging from raising […]

High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience

High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield Tourism’s Dr Jens Thraenhart and Gerrit Kruger spent three days engaging in high-level discussions and meetings, and fostering partnerships to help destinations optimize the full value […]

More About Dr Jens Thraenhart

In an era where destinations compete for visitors, the true competitive advantage lies not in volume but in value creation. High-Yield Tourism isn’t just a concept—it’s a proven economic driver that transforms how destinations measure success: from counting visitors to making visitors count. TRANSFORMING TOURISM ECONOMIES ACROSS FIVE CONTINENTS With executive leadership across North America, Asia, Europe, Africa, […]

More About Gerrit Kruger

More than 20 years of experience in branding, marketing, and customer relationship management in the services and hospitality industry. Bachelor’s in International Management, Marketing, and Tourism at the International University in Germany and the Nanyang Technological University in Singapore, Started his career at the Singapore Tourism Board. Working with the MICE (Meetings, Incentives, Conventions, and […]

Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth

Cultural Stewardship in Tourism: Balancing Preservation and High-Yield Growth Let us explore the central themes of cultural stewardship and community engagement in tourism. Their relationship with high-yield approaches was discussed in Episode 5 of the High-Yield Tourism Podcast with Gary Bowerman, featuring insights from Hafsa H. Mbamba, CEO of the Zanzibar Commission for Tourism, and […]

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