THIS WEEK IN HIGH-YIELD TOURISM #10
Indonesia. New Zealand. RAK. Singapore.
What are this week's Top 5 Talking Points in the fast-evolving world of High-Yield Tourism?
“Attracting high-yield visitors is one thing, but ensuring that they return and act as advocates for the destination is another.”
➡️ Building advocacy is a key driver of resilient tourism growth Read Gerrit Kruger‘s new article, The High-Yield Tourism Game Plan: Unlocking Sustainable Growth: https://www.highyieldtourism.com/maximizing-tourism-marketing-roi-proving-value-and-driving-growth/
“International events [in Auckland] not only fill hotels, but also benefit cafes, restaurants, bars, and shops. They also tend to attract high-yield travellers, and about 30% of business travellers come back after a good conference experience."
➡️ People are always looking for new destinations and experiences, says Duncan O’Rourke, Chief Executive of Accor Middle East, Africa & Asia Pacific, in this article about New Zealand’s events sector: https://www.thepost.co.nz/business/360629260/tough-winter-likely-ahead-nz-travel-and-tourism-accor
"Travellers to Indonesia often don't know that our trains are very developed, and very enjoyable, including the Whoosh! high-speed train and a panoramic train journey."
➡️ Pauline Suharno, President of ASTINDO, the Indonesian Travel Agents Association, discusses the growth of train tourism to cities like Surabaya, Yogyakarta and Solo for domestic and international travellers on The South East Asia Travel Show: https://open.spotify.com/episode/63xHiJvxmstv9GLaoO96B1
“The collaboration will focus on introducing refreshed experiences in Singapore, with a special emphasis on targeting higher-yield Indian travellers.”
➡️ The Singapore Tourism Board, Changi Airport Group & Sentosa Development Corporation combine resources up to attract high-yield visitors from India: https://www.traveltrendstoday.in/singapore-tourism-board-changi-airport-sentosa-development-corp-join-hands/
“RAK [is positioning itself] as a high-yield destination for investors seeking long-term returns.”
➡️ Ras Al Khaimah aims to leverage the inaugural International Real Estate Investment Summit to attract investors eager to tap into its diversifying tourism sector: https://gulfbusiness.com/rak-has-a-new-real-estate-investment-summit/
Read our past newletters
THIS WEEK IN HIGH-YIELD TOURISM #9
THIS WEEK IN HIGH-YIELD TOURISM #8
