Your high-yield tourism transformation starts here

Unlock the full potential of your visitor economy

We have been there!

We help destinations attract high-yield travelers and build new revenue pathways. Through strategic planning, market segmentation and targeted campaigns, we optimize the full value of your visitor economy.

High-Yield Tourism creates impact

Tourism development isn’t just about capacity building. We take a holistic approach to help you re-evaluate your growth strategy. Our bespoke solutions diversify your inbound mix, reduce visitor acquisition costs and enhance community engagement.

Why It Matters to You

Tourism is competitive. Travel economics are complex. Supply chains and input costs are rising. Financial leakages are widespread. Seasonality is changing. Consumer loyalty is rare.

We understand the various challenges destinations face. We help you plan for balanced tourism expansion and mitigate the developmental issues that rapid growth can bring.

Why It Matters to You

Latest Articles

Stay informed with the latest news, insights, and stories about high-yield tourism.

Maximizing Tourism Marketing ROI: Proving Value and Driving Growth

Maximizing Tourism Marketing ROI: Proving Value and Driving Growth The Growing Challenge: Measuring Tourism Marketing Impact Around the world, tourism destinations are pouring millions into marketing campaigns, from glossy social media ads to influencer partnerships, all in a bid to attract visitors,...

Maximizing Tourism Revenue: Ensuring Local Communities Benefit

Maximizing Tourism Revenue: Ensuring Local Communities Benefit Is Your Destination Benefiting from Tourism Revenue? Tourism is often celebrated as an economic engine for destinations worldwide. Visitor arrivals are counted and promoted as proof of success. But the real question is: how much of that tourism...

The Tourism Outlook between Australia, South East Asia, China and India

High-Yield Tourism Opportunities Between Australia, South East Asia, China & India The tourism landscape between Australia, South-East Asia, China, and India is evolving, driven by new patterns of consumer demand and supply-side shifts. Gary Bowerman, Co-Founder of High-Yield Tourism, and Garrett...

From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies

From Volume to Value: How Tourism Taxes Can Support High-Yield Strategies The Rising Trend of Tourism Taxes Tourism taxes are an increasingly common feature in travel destinations worldwide. Bali (Indonesia), Japan, the UK, the US, Malaysia, Bhutan, New Zealand, France and Germany have implemented some...

High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience

High-Yield Tourism at ITB Berlin 2025: Driving Value, Innovation & Resilience ITB Berlin 2025 once again proved to be a vibrant platform to reassess the outlook for global travel. High-Yield Tourism’s Dr Jens Thraenhart and Gerrit Kruger spent three days engaging in high-level discussions and meetings,...

Why we’re your perfect partner

Our founders count over 50 years of high-level experience across the tourism sector. We know that tourism is ever-more competitive – and the margins for growth are fine.

By carefully analysing the untapped opportunities and the pain points in your visitor economy, we produce tailored solutions to build resilient growth for the long-term.

In other words

Brent Hill

CEO of Tourism Fiji

Our priority is to attract tourists who not only appreciate our stunning landscapes and rich culture but also contribute to a high-yield tourism sector.

Alan Arrigo

Member of the Malta Chamber of Commerce

This is where high-yield tourism comes in. The future lies in attracting purpose-driven travellers – those willing to invest in immersive experiences and contribute to local economies. These visitors seek storytelling, authenticity and engagement over mass-market convenience.

Nigel Wong

President, Malaysian Association of Tour and Travel Agents

It is not just about high-yield visitors but ensuring that those who come to Malaysia spend on local products and services, benefitting the economy at every level.

Chattan Kunjara

Former Deputy Governor of the Tourism Authority of Thailand

Since Covid, we are receiving more travelers from Israel, Kazakhstan, Saudi Arabia. Although they don’t reach the millions of people, they come consistently and they are high-yield travelers. It’s not only about the spending. They appreciate the country, they appreciate the culture and how they are treated here, and that’s always important.

Raj Gyawali

Founder socialtours, Nepal

As you commodify tourism, your yield goes down. To improve it you have to inject yield, the element of lifetime experience into every experience for each visitor. And when you do that, yield will automatically go up.

Our Services

Our tailored High-Yield Tourism services drive competitive advantages, improve the quality of product and service delivery and diversify the economic benefits of tourism.

Tune into our latest Podcast

EPISODE 11

A New Era of High-Yield Tourism in Thailand

Discover how Thailand is reimagining its tourism strategy through the innovative “5Fs” concept – food, fashion, festivals, fight (Muay Thai), and film. Former Deputy Governor of TAT, Khun Chattan Kunjara, reveals how the country is moving away from mass tourism towards a more sustainable, high-yield approach.

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