Market Segmentation in Tourism: The Strategic Approach to Maximizing Revenue In the ever-evolving landscape of the visitor economy, merely aiming for increased visitor numbers no longer guarantees a destination’s success. The most adept tourism destinations are now shifting their strategies, focusing not on attracting “more visitors,” but rather on targeting the “right visitors.” These ideal travelers are those who resonate with the unique qualities of the destination, contribute significantly to the local economy with higher spending per trip, and plan their visits during times when resources and capacity are optimally available. At High-Yield Tourism, we advocate that strategic market segmentation is vital for unlocking this potential value. This approach transcends...

High-Yield Tourism Isn’t About Luxury – It’s About Fit For decades, the term “high-yield tourism” has been shorthand for luxury, five-star resorts, premium experiences, and wealthy travelers. But this narrow definition is rapidly becoming outdated. Increasingly, tourism strategists argue that yield isn’t about how rich a visitor is; it’s about how well they fit a destination’s values, infrastructure, and long-term goals. In Episode 12 of the High-Yield Tourism Podcast, hosts Gary Bowerman and Dr. Jens Traenhart make a compelling case for this broader, smarter view. Their discussion signals a shift many destinations embrace: high-yield tourism means optimizing for the right source markets and segments, not just chasing affluence. Beyond Spending: Rethinking “Yield” The traditional...

In times of financial uncertainty, travelers often stay closer to home. As tourism rebounds globally, a growing number of residents in popular destinations are asking the same question: “Who is tourism really for?” From rising rents and overcrowded streets to the erosion of local identity, communities are feeling the pressure of being treated as “products” rather than partners. In many tourism-heavy areas, public sentiment is shifting—from welcome to resistance. At High-Yield Tourism, we believe it’s time to move beyond visitor numbers and revenue. The future of tourism lies in social equity, shared value, and genuine community partnership. Why Communities Push Back Community resistance to tourism isn’t just emotional—it’s grounded in real, systemic issues: Rising housing costs...

In times of financial uncertainty, travelers often stay closer to home. As inflation continues to shape the global economic landscape, the tourism industry faces a dual challenge: travelers are becoming more price-sensitive, while businesses struggle to manage rising operational costs. From airfare and accommodation to food and labor, inflation is influencing every link in the tourism value chain. For destinations focused on long-term success, the question is clear: How can we deliver value when everything costs more? The Squeeze on Both Sides For Travelers: Higher travel costs (airfare, accommodation, fuel) Reduced discretionary spending during trips Shorter stays or postponed travel plans Greater price sensitivity and demand for perceived value For Tourism Businesses: Increased costs of goods...